Digital Worthiness

The quality of products and services is no longer the only criteria influencing any customer’s decision. It is now also about being a savvy digital consumer who feels a connection to the brand and the company. This is a two-way street. The customer needs will continue to change, and digital communication will also evolve across all customer journeys.

Businesses have increasingly adapted to these technological changes. Perhaps they have already made investments to meet their customer’s digital needs like automation of processes and a realignment of the marketing and social budgets. They aim to meet their customers where they are during their digital journey. It is essential to maintain this evolution and even adopt a digital rating for a brand/property.

When businesses invest in their product/service quality, they typically obtain a star (⭐) rating provided either by institutions or user-generated reviews platforms. But until now, there has been no rating system to value the investment in being present during their customer’s digital journey and thereby improve their customer’s digital experience. In short, the lines of communication may be there, but the signal quality is unclear.